Kendrick Recruitment are currently looking for a Marketing Manager to drive lead generation, brand growth, and revenue for a well-regarded African safari travel specialist.

This role is ideal for someone who thrives on performance marketing, understands international audiences, and can translate strategy into measurable results.

The company is a growing, purpose-driven travel brand, that offers a collaborative working environment.

The position is based in Cape Town, and is offered on a hybrid work basis.

What You’ll Be Doing:

Marketing Strategy & Growth

• Develop and execute a results-driven marketing strategy aligned to revenue targets
• Identify growth opportunities across key international markets
• Manage and optimise the marketing budget.

Digital Marketing & Lead Generation

• Drive qualified leads through paid media, SEO, and digital campaigns
• Manage performance marketing (Google Ads, Meta, etc.)
• Optimise campaigns for CPL, ROI, and lead quality
• Improve website conversion rates and landing pages.

Content & Organic Growth

• Lead SEO and content strategy
• Grow organic traffic and inbound leads
• Oversee blogs, guides, newsletters, and website content.

CRM & Customer Journey

• Manage CRM campaigns and lead nurturing journeys
• Partner with sales to improve conversion rates
• Develop initiatives to increase repeat and referral business.

Brand & Market Presence

• Strengthen brand voice and positioning globally
• Drive awareness in key international markets
• Explore PR, partnerships, and influencer opportunities.

Performance & Reporting

• Track marketing performance and ROI
• Analyse channel performance, lead quality, and conversion metrics
• Provide actionable insights to improve outcomes.

What You Bring:

• 5+ years’ experience in digital marketing
• Experience in travel or tourism (highly preferred)
• Strong expertise in SEO, paid media, content, and CRM marketing
• Analytical mindset with the ability to optimise performance
• Commercial thinking – you understand how marketing drives revenue.